237 Step by Step Sellers Listing Marketing Plan
Stan Direct: 604-202-1412
E-mail: [email protected]
Stelli Direct: 604-202-4141
E-mail: [email protected]
Guarantees to our Sellers
1. If we can’t bring you an offer for our guaranteed price in 180 days, we’ll SELL your property for FREE. You will only pay the buyer’s agent portion of the commission* (Conditions apply)
2. If another Realtor® or Brokerage offers you a more comprehensive marketing program, we’ll SELL your property for FREE. You will only pay the buyer’s agent portion of the commission.*(Conditions apply)
3. ANY BUYERS in your area will know that your property is for sale. Thanks to our Referral Fee incentive program, the rest of the public will be encouraged to recommend your property to friends, relatives or colleagues.
4. At ANY TIME during the listing agreement, on your request, we will CANCEL it. No questions asked.
To find out more about Our Unique 237 step-by-step Comprehensive Marketing Plan, go to Our Marketing Plan
Your referrals are greatly appreciated and very well rewarded. For information on how to earn $500.00* or more, visit our “Referral Program” page.
Our Unique 237 Step-by-Step Sellers Listing Marketing Plan
Pre-listing activities as part of our Sellers Listing Marketing Plan
Establishing the seller’s reasons for selling and their plans after the sale. This helps us to customize our marketing plan for the seller’s specific needs.
Evaluating the property’s area, sub-area, and neighbourhood helps establish a more accurate market value.
Evaluating the pros and cons of the property’s location in the neighbourhood, considering factors such as view, privacy, condition, and appearance of surrounding properties, will help establish a more accurate market value.
Performing an exterior “curb appeal assessment” of the building and the landscaping helps establish a more accurate market value.
Making notes and preparing a list of low-cost, easy improvements which will increase the street appeal of the property, if needed.
Arranging an initial appointment with the seller to review the interior of the property. This will also help to compare the property with the competition.
Reviewing the interior of the property. Suggesting to the sellers inexpensive repairs and interior design tips which will increase the interior appeal of the property.
Video tutorials from professional interior designers to prepare the Property for sale.
Collecting information regarding any renovations, additions, and updates that might affect the market value of the property. Help you to emphasize the advantages and features of the property to potential buyers.
Researching all currently listed comparable properties in the area determines the competition’s average asking price.
Researching “average days on market” for active properties similar in type, price and location determines how “hot” the market is in the area.
Research for the recent comparable sales in the area.
Researching sales activity for the past 3 to 6 months from the MLS® and public databases establishes the realistic average selling price.
Researching “average days on market” for sold properties similar in type, price and location shows how long it will take to sell a properly priced property.
Researching all comparable expired or cancelled properties similar in type, price, and location in the last 3 to 6 months shows what buyers were not willing to pay for similar properties.
Finding out the reasons for the properties expiring or being cancelled will help us avoid making the same mistakes when selling your property.
Comparing the selected properties with your property and making appropriate adjustments for any superior or inferior features that usually affect the value of the property. This is the same way professional bank appraisers determine actual market value.
Download and review the property tax roll information for additional comparison with the sold properties.
Based on all the information collected, we’ll prepare a Comparable Marketing Analysis (CMA) report. This will include similar, active, sold, and expired listings in the area.
Establishing a fair market value for the property in the current market conditions.
Arranging a second appointment with the seller for the CMA and marketing plan presentation.
CMA and Sellers Listing Marketing Plan Presentation
Confirming with the sellers’ reasons to sell and their plans afterward.
Explaining the 5 major factors affecting the sale of any property: Local Market Conditions, Location, Property Condition, Price and Marketing.
Give the seller an overview of current market conditions.
Review agent and brokerage credentials and accomplishments.
CMA presentation and establishing the market and listing price. Offer a professional pricing strategy based on current market conditions and sellers’ goals. This is the most important starting point of the selling process.
Explaining to the seller the benefits of each action in our marketing plan.
#1: At any time during the selling process, if you change your plans to sell or if you are not happy with our performance, at your request, we’ll give you a cancellation from the listing agreement.
#2: Anyone who has a computer, laptop, tablet, or smartphone and is interested in purchasing in the area will be aware of our new listing.
#3: If we do not present an acceptable offer for the Seller within 180 days, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.*(Conditions apply) The property has to be listed at our guaranteed minimum listed price.
#4: If another REALTOR® or brokerage can offer you a more comprehensive active marketing plan, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.* (Conditions apply)
Explaining the differences between MLS®, Web, and Social Media marketing and the benefits of each of them.
Explaining the work a REALTOR® does “behind the scenes”. The Realtor’s availability on weekends and a 24/7 answering service.
The Realtors’ role in screening qualified buyers to protect against curiosity seekers.
Explaining the different agency relationships. The benefits of being represented by a Realtor and the disadvantages and risks of not being represented by a Realtor.
Signing the above Disclosure forms
Signing the listing agreement. Authorizes us to market the property.
Filling and signing a Property Disclosure Statement (PDS) to protect the Seller from future misrepresentation claims.
Prepare showing instructions for buyers’ agents and agree on showings and “Open House” times with the seller.
Obtaining the tenants’ contact information for rented properties and copies of all rental agreements. Verify all rents and deposits. Meeting and discussing the showings with the tenant. Establishing a good relationship with the tenants is essential for the successful sale of the property.
Arranging a time for taking interior and exterior measurements. Taking photos and videos of the property and neighbourhood. These are essential resources to start our marketing campaign.
What else is included in our Listing Marketing Plan
MLS® and Full Internet advertisement MLS® REBGV MLS® Data Input Form RealtyLink.org stanstanchev.com vreg.ca Global Association
Open houses and “For Sale “sign
Realtor Tours and Open Houses for Realtors
Photo Tours
Video Tours
Craigslist, Kijiji, Realtor.ca
Flyers, Brochures and Open House invitations.
Posting flyers in our real estate offices, bank branches, display boards, and mortgage companies’ display boards.
Preparing a complete information package for the apartment (ordering all required bylaw strata documents, Form B and the latest financial statements, Title search, engineering reports, and contingency reserve study.
Full-colour brochures and hand-outs for showings and open houses.
Holding “Open Houses”.
Flyers handouts for showings and open houses.
Submit the listing agreement , MLC Multiple Listing Contract, and documentation, MLS® Data Input Form, to the brokerage office. The property will be presented to the colleagues in our office meetings, Monday Team 3000 Realty Office meetings and REBGV Real Estate Board Meetings. Agents will be invited to our first agents’ open house.
Taking interior and exterior measurements of the property to protect the sellers from future misrepresentation claims.
Installing the most visible and respected ” FOR SALE ” Team 3000 Realty sign on the property with a 24/7 contact phone number. It is a symbol of high-quality services and a real estate experience.
Obtaining a set of keys/remote control openers from the sellers or ordering a set of fobs/entrance cards and common area keys for apartment buildings.
Installing a high-tech electronic lockbox on the property with an assigned MLS number for tracking, following up and feedbacks on the showings, if applicable.
Taking professional photos and videos of the interior, exterior, landscaping and backyard to emphasize the best features of the property in our marketing campaign.
Taking professional photos and videos of the best neighbourhood’s features. In our marketing campaign, we are selling the whole package of location, amenities, and the property itself. Your videos and advertisements will emphasize features like exercise, hockey, swimming amenities, libraries and community centers, schools, shopping, transportation, golf and tennis, parks, hiking, biking, skiing, boating, fishing and so on.
Filling and submitting the data input forms MLS® Data Input Form, photos, and full listing information to the REBGV MLS® services. Presenting the property to over 17,000 local agents, working with qualified and ready-to-buy clients.
Confirming the accuracy of the property’s MLS® listing information after the activation.
Registering the property with Touchbase Appointments Request System and connecting the seller’s email, so they can receive immediately copies of the requests for showings from other agents. This will save time when scheduling and confirming the showings.
Load listing time into transaction management software Top Producer TP8i
Load listing into Top Producer Xi CRM Clients Relationship Management software, which will match automatically, registered potential buyers for the same area, price and criteria.
Preparing a comprehensive property information file. This makes cooperating agents and future buyers feel more secure and confident about the history and condition of the property. All these documents will be scanned and transformed into PDF format files for easy access and distribution to interested parties. They will be uploaded to Dropbox, Microsoft OneDrive, iCloud, or Google Drive, for easy access from any place and time.
Ordering and obtaining a Title search showing the registered owners on title, any right of ways, restrictive covenants, encroachments, legal notices and claims, liens, outstanding judgments, unpaid taxes, and any other encumbrances on the title. This will ensure that the seller will be able to clear the title on the completion date and will stay out of legal troubles.
Incorporating the PDS Property Disclosure Statement into the property file.
For condos ordering and obtaining any available strata documents (bylaws, rules, and regulations, strata plan, minutes for the last 2 years, the latest financial statements and budget for the strata corporation, Form “B” certificate, copy of the strata insurance policy with the deductible amounts, engineering reports, Rain screening works done, Depreciation report, status and location of parking and storage locker.
Obtain the latest property tax assessment notice.
Download the property tax report.
Obtain house plans, if applicable and available.
Review house plans, make copies.
Obtain current mortgage loan(s) information: companies and account numbers.
Verify current loan information with lenders.
Check the summability of loans and any special requirements.
Discuss possible buyer financing alternatives and options with the seller.
Review and make a copy of the current bank appraisal if available.
Research the electricity availability and the supplier’s name and phone number.
Calculate the average utility usage from the last 12 months of bills.
Research and verify the city sewer/septic tank system.
Calculate average water system fees or rates from the last 12 months of bills.
Or confirm well status, depth, and output from the Well Report.
Research/verify natural gas availability, supplier’s name, and phone number.
Verify security system, terms of service, and whether owned or leased.
Ascertain the need for lead-based paint and asbestos disclosure.
Prepare a detailed list of the property’s “Inclusions & Conveyances with Sale.”
Prepare a detailed list of property amenities and features that will affect the market value.
Prepare a complete list of repairs and maintenance items.
Confirm if major renovations were done with the proper permits and obtain copies of the permits and inspections.
Send the “Vacancy Checklist” to the seller if the property is vacant.
Obtain a copy of the Home Owner Warranty certificate, if applicable.
Obtain a copy of a new roof warranty, and if transferable.
Visit the local municipality hall zoning department to confirm the property zoning and use. Obtaining a copy of the applicable zoning bylaws and maps. Confirmation of lot size and dimensions.
Visit the local municipality hall building department to check if there are any registered outstanding orders, warnings or letters on the property. Obtaining copies of any available property documentation.
Visit the local municipality hall planning department to check if the property is included in the next 5-year OCP Official Community Plan and if it may affect the future market value of the property. Obtain a copy of the OCP for the property area.
Visit the local Fire Department to find out about an old oil tank registration. Obtain a copy of the oil tank removal certificate, if available.
Order an oil tank inspection for the property. Obtain a clearance certificate.
If an oil tank is found, help the seller to arrange for its removal.
If the property has a stream/creek running through, check with the authorities in charge about any restrictions and regulations that might affect the future use of the property. This will protect the Sellers from any future legal actions for misrepresentation.
If the property was previously used for a marijuana grow op or met lab.
If the house is very old, check if it is registered as a heritage house.
Prepare an information package for the local daycares, public and private elementary and secondary schools, colleges, and universities, including their ratings and public scores.
Preparing a list of local amenities, community centers, recreation facilities, tennis and golf courses, parks, outdoor activities, and shopping places with their locations and contact numbers.
In 24 to 48 hours, the property will be uploaded to every public and DIX reciprocal website across Canada and the USA.
Submitting and posting the new MLS® listing in our brokerage Team 3000 Realty and the affiliated offices
Informing all REALTORS® from the local real estate companies about our new listing and inviting them to the “Agent Open Houses”. Part of the active marketing of your property is to promote it to the most active Realtors in the area and to be very cooperative with them.
Prepare mailing contact list and email contact list.
Preparing and printing “Just Listed” flyers and brochures for showings and open houses.
Order “Just Listed” labels and reports.
Prepare flyers and feedback forms.
Prepare a property marketing brochure for the seller’s review.
Preparing and printing property brochures and “Open house” invitation cards for mailouts.
Mail “Just Listed” notice to all neighbourhood residents.
Arrange for printing or copying of the supply of marketing brochures and flyers.
Place marketing brochures at all company agents’ mailboxes.
Posting property listing brochures to affiliated bank branch offices in the area.
Posting property listing brochures to affiliated mortgage companies in the area.
Upload listing to the company’s and agent’s websites www.stanstanchev.com and www.vreg.ca
Advising Team 3000 Realty Referral Network Program regarding the new listing.
Provide marketing data to buyers from the International Referral Network
Provide marketing data to 7,000 members of the international Referral Network “Referral Key”
Submit ads to the company’s participating Internet-related websites.
Convey price changes promptly to all Internet groups.
Reprint/supply brochures promptly as needed.
Review comparable MLS listings regularly to ensure the property remains competitive in price, terms, conditions and availability.
Review the weekly Market Study.
Place regular weekly update calls to the seller to discuss marketing and pricing
Coordinate showings with owners, tenants, and other agents. Return all calls–weekends included
Send feedback e-mails to the buyers’ agents after showings.
Discuss feedback from showing agents with the seller to determine if changes will accelerate the sale.
Promptly enter price changes in the MLS listings database, if any.
Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
Evaluate offers and prepare a “net sheet” on each one for the owner to compare.
Presenting and negotiating offers.
Counsel the seller on offers. Explain the merits and weaknesses of each component of each offer.
Contact the buyers’ agents to review the buyer’s qualifications and discuss the offer.
Deliver Seller’s Disclosure to the buyer’s agent or buyer upon request and before an offer if possible.
Assist the buyer with obtaining financing and follow up as necessary.
Coordinate with the lender on discount points being locked in with dates.
Confirm the buyer is pre-qualified by calling a loan officer.
Obtain a pre-qualification letter for the buyer from the loan officer.
Tracking the Loan Process.
Follow loan processing through to the underwriter.
Add the lenders and other vendors to the transaction management program so agents, buyers, and sellers can track the progress of the sale.
Contact the lender weekly to ensure processing is on track.
Relay final approval of the buyer’s loan application to the seller.
Review buyer’s credit report results–Advise seller of worst and best-case scenarios.
Provide credit report information to the seller if the property is to be seller-financed.
Negotiate all offers on the seller’s behalf, setting a time limit for loan approval and closing date.
Prepare and convey any counteroffers, acceptance, or amendments to the buyer’s agent.
When the Offer-to-Purchase contract is accepted and signed by the seller, to deliver it to the buyer’s agent.
Obtain and deliver any strata and property-related documents to the buyers’ agent for review.
Schedule the bank appraisal.
Provide comparable sales used in market pricing to the appraiser.
Follow up on the appraisal report.
Assist the seller in questioning the appraisal report if it seems too low.
Arranging a home inspection.
Review the home inspector’s report.
Explain the seller’s responsibilities regarding loan limits and interpret any clauses in the contract.
Ensure the seller’s compliance with home inspection clause requirements.
Assist the seller with identifying and negotiating with trustworthy contractors for required repairs.
Negotiate payment and oversee completion of all required repairs on the seller’s behalf, if needed.
Arranging for an old oil tank inspection, if requested.
Verify termite inspection ordered if requested.
Verify mould inspection ordered if requested.
Verify asbestos inspection ordered if requested.
Order septic inspection, if requested.
Receive and review the septic system report and assess any impact on the sale.
Deliver a copy of the septic system inspection report to the lender and buyer.
Deliver well flow test report copies to the lender, buyer, and listing file.
Preparing and signing the final subjects’ removal.
Deliver copies of the fully signed Offer to Purchase contract to the sellers.
Deliver copies of the Offer to Purchase contract to the selling agent.
Preparing and submitting all closing documents to the conveyancing department.
Record and promptly deposit the buyer’s money into a trust account.
Confirm the return of verification of deposit and the buyer’s employment.
Disseminate “Under-Contract Showing Restrictions” as the seller requests.
Fax/deliver copies of the contract and all addendums to the closing lawyer/attorney.
Fax/deliver copies of the Offer to Purchase contract to the lender.
Provide copies of the accepted Offer to Purchase contract for the office file.
Advising the seller in handling additional offers to purchase submitted between contracts and closing.
Change the MLS® status to “Sale Pending.”
Update the transaction management program to show “Sale Pending.”
Enter completion into the transaction management tracking software program.
Deliver unrecorded property information to the buyer.
Closing Preparations and Duties
Make sure the contract is signed by all parties.
Coordinate the closing process with the buyer’s agent and lender.
Update closing forms and files.
Ensure all parties have all forms and information needed to close the sale.
Select the location for closing.
Confirm closing date and time and notify all parties.
Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
Work with the buyer’s agent in scheduling and conducting a buyer’s final walk-through prior to closing.
Research all taxes, maintenance fees, utility, and other applicable prorations.
Request final closing figures from the closing lawyer or Notary.
Receive and carefully review closing figures to ensure accuracy.
Forward verified closing figures to the buyer’s agent.
Request a copy of the closing documents from the lawyers.
Confirm that the buyer and the buyer’s agent received the title insurance commitment.
Provide “Home Owners Warranty” if available at closing.
Review all closing documents carefully for errors.
Forward closing documents to the absentee seller as requested.
Review documents with the lawyers or the Notary.
Provide earnest money deposit from an escrow account to the lawyers.
Coordinate closing with the seller’s next purchase, resolving timing issues.
Have a “no surprises” closing so that the seller receives a net proceeds check at closing.
Activate our Relocation network system, if applicable.
Refer sellers to the experienced local agents at their relocation destination, if applicable.
Helping you to contact moving companies and helping you move into your new place.
Deliver the keys on the Possession date and help you with the walk-through inspection.
Preparing a list of major deficiencies to be addressed to the listing agent and the seller for remediation.
Change MLS® status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
Close listing in the transaction management program.
Follow Up After Closing.
Follow up on deficiency repairs.
Attempt to clarify and resolve any repair conflicts if the buyer is dissatisfied.
Answer questions about filing claims with Home Owner Warranty Company, if applicable.
Respond to any follow-up calls and provide any additional information required from the office files.
Walking the Extra Mile with our Sellers Listing Marketing Plan by Approaching Potential Buyers Directly
Depending on the property type, evaluating potential buyers and sources for it.
Using Demographic Marketing Research software to find the contact information (names, phone numbers, and emails) of potential matching buyers.
Start calling potential matching buyers directly and informing them about the property’s features.
Emailing potential qualified buyers information about the property and inviting them to open houses or offering private showings.
Mailing information for the property to potential buyers and following up on their interest.
Activating our private “Professional Referral Network” with over 10,000 members. All of them are professionals who are very active in the real estate industry. We will inform them about our new listing and offer a 20% referral fee if they recommend our listing to a potential buyer.
Activating our private “General Referral Network” with over 20,000 members. All of them are professionals in different industries. We inform them about our new listing and offer a 20% referral fee if they recommend our listing to a potential buyer.
Using PowerPoint, Adobe Illustrator and Photoshop to process the photos and create the matching styles and screen formats for the different devices (Desktop computers, Laptops, Notebooks, and Smart Phones), web applications, and social Media.
Using Video Editing and Multimedia applications to create 360 video tours and slideshow presentations for different video and social media networks (YouTube, Vimeo, and so on)
Uploading the videos to YouTube, Vimeo, and other popular video websites.
Preparing and uploading the property listing to homes.com.
Preparing and uploading the property listing to http://www.remax.com
Preparing and uploading the property listing to http://www.remax.ca
Supreme Sellers Listing Marketing Plan (Complete Social Media Marketing Solution)
Setting up the Social Media marketing management software Blog2Social.
Advertising on “Facebook stanstanchev” “Team 3000 Realty” “VREG” “North Shore Homes”
Advertising on “Twitter Stan Stanchev” “VREG” “Vancouver Homes”
Advertising on “LinkedIn Stan Stanchev” “LI My Activities”
Advertising on “Google Business VREG” “Google Business Stan Stanchev Team 3000 Realty”
Advertising on “Pinterest”
Advertising on “Instagram”
Advertising on “Flickr”
Advertising on “Tumblr”
Advertising on “Reddit”
Advertising on “Vimeo”
Advertising on “YouTube”
Advertising on “MySpace”
Advertising on “Blogger”
Advertising on “Blogster”
Advertising on “Tumblr”
Advertising on “StumbleUpon”
Advertising on “ReferralKey”
Advertising on “Hi5”
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