267 Step by Step Sellers Listing Marketing Plan
Our Unique 267 Step by Step Sellers Listing Marketing Plan
Pre-listing activities as part of our Sellers Listing Marketing Plan
Establishing the seller’s reasons for selling and their plans after the sale. This helps us to customize our marketing plan for the seller’s specifics needs. Questions to Seller
Considering and evaluating the general area, the sub-area and the surrounding neighborhood of the property will help establish a more accurate market value. General area and Subarea
Evaluating, the pros and cons of the property location in the neighborhood, considering factors such as view, privacy, condition and appearance of surrounding properties will help establish a more accurate market value. Neighborhood and Location
Performing an exterior “curb appeal assessment” of the building and the landscaping helps establish a more accurate market value. Curb appeal assessment
Making notes and preparing a list of low cost, easy improvements that will increase the street appeal of the property, if needed. Street Appeal Renovations
Arranging an initial appointment with the seller for reviewing the interior of the property. This will also help to compare the property with the competition. Interior condition
Reviewing the interior of the property. Suggesting to the sellers inexpensive repairs and interior design tips that will increase to interior appeal of the property. Small repairs
Video tutorials from professional interior designers to prepare the Property for sale. Watch short YouTube videos
Collecting information regarding any renovations, additions and updates that might affect the market value of the property. Help you to emphasize the advantages and features of the property to potential buyers. Home Features
Researching all currently listed comparable properties in the area determines the competition’s average asking price. Comparable Active Listings
Researching “average days on market” for active properties similar in type, price and location determines how “hot” the market is in the area. Average Days on the Market REBGV Stats
Research for the recent comparable sales in the area. Comparable Sales in the Area
Researching sales activity for the past 3 to 6 months from the MLS® and public databases establishes the realistic average selling price. Average Selling Price REBGV Stats
Researching “average days on market” for sold properties similar in type, price and location shows how long it will take to sell a properly priced property. Average Days on the Market REBGV Stats
Researching all comparable expired or canceled properties similar in type, price and location in the last 3 to 6 months shows what buyers were not willing to pay for similar properties. Comparable Expired Listings
Comparing the selected properties with your property and making appropriate adjustments for any superior or inferior features that usually effect the value of the property. This is the same way professional bank appraisers determine actual market value. Price Adjustments
Download and review property tax roll information for additional comparison with the sold properties. Tax Report
Based on all the information collected, we’ll prepare a Comparable Marketing Analysis (CMA) report. This will include similar, active, sold and expired listings in the area. CMA Report
Establishing a fair market value for the property in the current market conditions. Importance of Pricing
Arranging a second appointment with the seller for CMA and marketing plan presentation.
CMA and Sellers Listing Marketing Plan Presentation
Explaining the 5 major factors effecting the sale of any property; Local Market Conditions, Location, Property Condition, Price and Marketing. 5 Major Factors
Present company’s profile and position in the marketplace
Review agent and brokerage credentials and accomplishments. Testimonials
CMA presentation and establishing market and listing price. Offer professional pricing strategy based on current market conditions and sellers goals. This is the most important starting point of the selling process. CMA Front Page Comparable Active Comparable SOLD Comparable Expired CMA Pricing
Offering the Seller three choices of marketing packages. Standard, Premium and Supreme. 3 Marketing Plans
Presentation of the three marketing plans. Explaining the seller the benefits from each action in our marketing plans. See below description of the three plans
Written warranties, depending on the chosen package of Sellers Listing Marketing Plan are presented to the seller:
Standard package warranty certificate #1: At any time during the selling process, if you change your plans to sell or if you are not happy with our performance, at your request, we’ll give you a cancellation from the listing agreement.
Premium package warranty certificate #2: Anyone who has a computer, laptop, tablet or smartphone and is interested to purchase in the area, will be aware of our new listing.
Premium package warranty certificate #3: If we do not present an acceptable for the Seller offer within 90 days, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.*(Conditions apply)
Supreme package warranty certificate #4: If other REALTOR® and brokerage can offer you more comprehensive active marketing plan, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.* (Conditions apply)
Supreme package warranty certificate #5: If we do not present an acceptable for the Seller offer within 60 days, we will return back to the Seller $8,000.00 after we sell the property. (Conditions apply)
The differences between MLS®, Web and Social Media marketing and the benefits from each of them.
The work a REALTOR® does “behind the scenes”. The Realtor’s availability on weekends, and 24/7 answering service.
The Realtors’ role in screening qualified buyers to protect against curiosity seekers. Great Buyers
Explain different agency relationships and determine seller’s preference. Working with a Realtor p1
Signing the Brochure “Working with a REALTOR®”. Acknowledgment of agency relationship. Working with a Realtor p2
Signing the listing agreement. Gives us the authorization to market the property. MLS® Listing Agreement
Filling and signing a Property Disclosure Statement (PDS) to protect the Seller from future misrepresentation claims. PDS
Prepare showings instructions for buyers’ agents and agree on showings and “Open House” times with the seller. Open House
Obtaining the tenants’ contact information for rented properties and copies of all rental agreements. Verify all rents and deposits. Meeting and discussing the showings with the tenant. Establishing a good relationship with the tenants is essential for the successful sale of the property.
Arranging a time for taking interior and exterior measurements. Taking photos and videos of the property and neighborhood. These are essential resources to start our marketing campaign.
Standard Sellers Listing Marketing Plan
Newspapers and all local print media advertisement. Print Media Advertisement
Open houses and “For Sale “sign
Realtor Tours and Open Houses for Realtors Open House Realtors Tour
Video Tours Video Tours
Preparing a complete information package for the apartment (ordering all required bylaw strata documents, Form B and the latest financial statements, Title search, engineering reports and contingency reserve study. Tax Report PDS Property Disclosure Statement Title Search Survey Plan Subdivision Plan Strata Plan Form “B” Certificate Strata Council Meeting Minutes
Full-color brochures and hand-outs for showings and open houses Brochures
Holding “Open Houses” Open House Visitors Registration Form
Submitting the listing agreement MLC Multiple Listing Contract and documentation MLS® Data Input Form in the brokerage office. The property will be presented to the colleagues in our office meetings Monday Team 3000 Realty Office meetings and REBGV Real Estate Board Meetings Agents will be invited to our first agents’ open house. Open House Realtors Tour
Installing the most visible and respected Team 3000 Realty “FOR SALE” sign on the property with 24/7 contact phone number. It is a symbol of high-quality services and a real estate experience.
Obtaining a set of keys/remote control openers from the sellers or ordering a set of fobs/entrance cards and common areas keys for apartment buildings. Keys and Fobs
Installing a high-tech electronic lockbox on the property with assigned MLS number for tracking, following up and feedbacks on the showings, if applicable. Wireless Lock Box
Taking professional photos and videos Video Tours of the best neighborhood’s features. In our marketing campaign, we are selling the whole package of location, amenities and the property itself. Your videos and advertisement will emphasize on features like exercise, hockey Ice Rings Hockey Arenas and swimming amenities Swimming Pools Wave Pools , libraries Library and community centers Park Gate Gym , schools Seycove Secondary , shopping Capilano Shopping Mall , transportation Bus Transport Sea Bus Sky train Bike Routes Vancouver Airport Helijet to Victoria Train Station , golf Northlands Golf and tennis Indoor Tennis , parks Capilano Canyon , hiking Hiking , biking Mountain Biking , skiing Extreme Skiing Grouse Mountain Gondola , boating Sailboat Marina , fishing Deep-sea Fishing and so on.
Filling and submitting the data input forms MLS® Data Input Form , photos Photos and full listing information to the REBGV MLS® services MLS® REBGV . Presenting the property to over 17,000 local agents, working with qualified and ready to buy clients. Motivated Buyers
Confirming the accuracy of the property’s MLS® listing information after the activation. MLS® REBGV Listing
Registering the property with Touchbase Appointments Request System and connecting the seller’s email, so they can receive immediately copies of the requests for showings from other agents. This will save time when scheduling and confirming the showings. TouchBase Appointments Management System
Load listing time into transaction management software. TP8i Transaction Management
Load listing into Top Producer 8i CRM Clients Relationship Management software, which will match automatically, registered potential buyers for the same area, price and criteria. TP8i Listing Management software
Preparing a comprehensive property information file. This makes cooperating agents and future buyers feel more secure and confident about the history and condition of the property. All these documents will be scanned and transformed into PDF format files for easy access and distribution to interested parties. They will be uploaded to DropBox Main Menu DropBox Survey Document, Microsoft OneDrive One Drive Documents, iCloud iCloud Main Menu or Google Drive Google Drive Documents for easy access from any place and time.
Ordering and obtaining a Title search showing the registered owners on title, any right of ways, restrictive covenants, encroachments, legal notices and claims, liens, outstanding judgments, unpaid taxes and any other encumbrances on title. This will ensure that the seller will be able to clear title on completion date and will stay out of legal troubles. Title Search Right of Way
Incorporating the PDS into the property file. Property Disclosure Statement PDS
For condos ordering and obtaining any available strata documents (bylaws Bylaws, rules and regulations Strata Rules and Regulations, strata plan Strata Plan, minutes for the last 2 years Strata Council Minutes , the latest financial statements and budget for the strata corporation Financial Statements Strata , Form “B” certificate Form B Certificate, copy of the strata insurance policy with the deductible amounts Strata Insurance Policy House Insurance Policy , engineering reports Engineering Report, Rain screening works done Rainscreening p1 Rain screening p2 Depreciation report Depreciation Report, status and location of parking and storage locker Storage Locker Location.
Obtain the latest property tax assessment notice. Tax Assessment Notice
Download the property tax report. Tax Report
Review house plans, make copies. House Plan
Obtain current mortgage loan(s) information: companies and account numbers. Mortgage Pre-Approval
Verify current loan information with lenders. Mortgage Outstanding Payments
Check summability of loans and any special requirements. Mortgage Agreement
Discuss possible buyer financing alternatives and options with the seller. Mortgage Assumption
Review and make a copy of current bank appraisal if available. Bank Appraisal Report
Research electricity availability and supplier’s name and phone number BC Hydro
Calculate average utility usage from last 12 months of bills. BC Hydro Bills
Research and verify city sewer/septic tank system. Sewer/Septic Tank System
Calculate average water system fees or rates from last 12 months of bills. Water Bills
Or confirm well status, depth and output from Well Report. Well Report
Research/verify natural gas availability, supplier’s name and phone number. Fortis Gas Bill
Verify security system, terms of service and whether owned or leased. Alarm System
Prepare a detailed list of property’s “Inclusions & Conveyances with Sale.”
Prepare a complete list of repairs and maintenance items. List of Repairs
Send “Vacancy Checklist” to the seller if the property is vacant. Vacant Property Checklist
Explain benefits of New Home Warranty. New Home Warranty 2-5-10
Obtain a copy of the Home Owner Warranty certificate, if applicable. New Home Warranty
Obtain a copy of a new roof warranty and if transferable. Roof Warranty Certificate
Visit the local municipality hall zoning department to confirm the property zoning and use. Obtaining a copy of the applicable zoning bylaws and maps. Confirmation of lot size and dimensions. Zoning Map Zoning-Bylaws
Visit the local municipality hall building department to check if there are any registered outstanding orders, warnings or letters on the property. Obtaining copies of any available property documentation. Outstanding Order Order to Stop Work
Visit the local municipality hall planning department to check if the property is included in the next 5 year OCP Official Community Plan and if it may affect the future market value of the property. Obtaining a copy of the OCP for the property area. OCP District of NV
Visit the local Fire department to find about an old oil tank registration. Obtaining a copy of oil tank removal certificate, if available. Oil Tank Removal Report
Order an oil tank inspection for the property. Obtain a clearance certificate. Oil Tank Inspection Report
If an oil tank is found, to help the seller to arrange for its removal. Oil Tank Contamination Status Report
If the property has a stream/creek running through, to check with the authorities in charge about any restrictions and regulations that might affect the future use of the property. This will protect the Sellers from any future legal actions for misrepresentation. Riparian Stream Act page1 Riparian Stream Act p2
Prepare an information package for the local daycares, public and private elementary and secondary schools, colleges and universities, including their ratings and public scores. Map of Local Schools
Preparing a list of local amenities, community centers, recreation facilities, tennis and golf courses, parks, outdoor activities and shopping places with their locations and contact numbers. List of amenities in the area
Filling and submitting the property listing information to Team 3000 Realty, a network of more than 120,000 agents in more than 90 countries with over 7,000 offices.
In 24 to 48 hours, the property will be uploaded to every public and DIX reciprocal websites across Canada and USA.
Submitting and posting the new MLS® listing in our brokerage Team 3000 Realty and the affiliated offices
Informing all REALTORS® from the local real estate companies about our new listing and inviting them to the “Agents Open House”. Part of the active marketing of your property is to promote it to the most active Realtors in the area and to be very cooperative with them.
Generate Mail Merge letters to contact list.
Preparing and printing “Just Listed” flyers and brochures for showings and open houses.
Order “Just Listed” labels and reports.
Prepare property marketing brochure for seller’s review.
Preparing and printing property brochures and “Open House” invitation cards for mailouts.
Mail “Just Listed” notice to all neighborhood residents.
Arrange for printing or copying of supply of marketing brochures and flyers.
Place marketing brochures in all company agent mailboxes.
Posting property listing brochures to over 100 hundred affiliated bank branch offices display boards in the area.
Posting property listing brochures to over 50 affiliated mortgage companies display boards in the area.
Advising Team 3000 Realty Referral Network Program regarding the new listing.
Provide marketing data to buyers from International Relocation Networks.
Provide marketing data to 7,000 members of international Referral Network like “ReferralKey”.
Submit ads to company’s participating Internet real estate sites.
Convey price changes promptly to all Internet groups
Reprint/supply brochures promptly as needed
Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
Review weekly Market Study.
Place regular weekly update calls to seller to discuss marketing and pricing
Coordinate showings with owners, tenants and other agents. Return all calls–weekends included
Send feedback e-mails/faxes to buyers’ agents after showings.
Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
Promptly enter price changes in MLS listings database, if any.
Preparing and negotiating offers
Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
Evaluate offers and prepare “net sheet” on each one for the owner to compare.
Counsel seller on offers. Explain merits and weakness of each component of each offer.
Contact buyers’ agents to review buyer’s qualifications and discuss the offer.
Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to an offer if possible.
Assist buyer with obtaining financing and follow-up as necessary. Bank Approval
Coordinate with lender on discount points being locked in with dates.
Confirm buyer is pre-qualified by calling loan officer.
Obtain pre-qualification letter on buyer from the loan officer.
Tracking the Loan Process
Follow loan processing through to the underwriter.
Add lender and other vendors to transaction management program so agents, buyer and seller can track the progress of the sale.
Contact lender weekly to ensure processing is on track.
Relay final approval of buyer’s loan application to the seller.
Review buyer’s credit report results–Advise seller of worst and best case scenarios.
Provide credit report information to the seller if the property is to be seller financed.
Negotiate all offers on seller’s behalf, setting a time limit for loan approval and closing date.
Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
When Offer-to-Purchase contract is accepted and signed by the seller, to deliver it to the buyer’s agent.
Obtain and Deliver any Strata and property related documents to the buyers’ agent for review.
Schedule the bank appraisal. Bank Appraisal
Provide comparable sales used in market pricing to the appraiser.
Follow up on the appraisal’s report.
Assist seller in questioning appraisal report if it seems too low. Appraised Market Value
Arranging home inspection. Home Inspection
Review home inspector’s report. Home Inspection Report
Explain seller’s responsibilities of loan limits and interpret any clauses in the contract.
Ensure seller’s compliance with home inspection clause requirements.
Assist seller with identifying and negotiating with trustworthy contractors for required repairs.
Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.
Verify asbestos inspection ordered, if requested. Asbestos Removal
Order septic inspection, if requested. Septic Lagoon
Receive and review septic system report and access any impact on sale.
Deliver copy of septic system inspection report to lender and buyer.
Deliver well flow test report copies to the lender, buyer and listing file. Well Flow Inspection
Preparing and signing final subjects’ removal.
Deliver copies of fully signed Offer to Purchase contract to sellers.
Fax/deliver copies of Offer to Purchase contract to selling agent.
Preparing and submitting all closing documents to the conveyancing department.
Record and promptly deposit buyer’s money into a trust account.
Confirm return of verification of deposit and buyer’s employment.
Disseminate “Under-Contract Showing Restrictions” as seller requests.
Fax/deliver copies of the contract and all addendums to closing lawyer/attorney.
Fax/deliver copies of Offer to Purchase contract to the lender.
Provide copies of accepted Offer to Purchase contract for office file.
Advising the seller in handling additional offers to purchase submitted between contracts and closing.
Change the MLS® status to “Sale Pending.”
Update the transaction management program to show “Sale Pending.”
Enter completion into the transaction management tracking software program.
Deliver unrecorded property information to the buyer.
Closing Preparations and Duties
Make sure the contract is signed by all parties.
Coordinate closing process with buyer’s agent and lender.
Update closing forms and files.
Ensure all parties have all forms and information needed to close the sale.
Select the location for closing.
Confirm closing date and time and notify all parties.
Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
Work with buyer’s agent in scheduling and conducting buyer’s final walk through prior to closing.
Research all tax, maintenance fees, utility and other applicable proration.
Request final closing figures from closing lawyer or Notary.
Receive and carefully review closing figures to ensure accuracy.
Forward verified closing figures to buyer’s agent.
Request copy of closing documents from lawyers.
Confirm the buyer and buyer’s agent received title insurance commitment.
Provide “Home Owners Warranty” if available at closing.
Review all closing documents carefully for errors.
Forward closing documents to the absentee seller as requested.
Review documents with the lawyers or Notary.
Provide earnest money deposit from an escrow account to the lawyers.
Coordinate closing with seller’s next purchase, resolving timing issues.
Have a “no surprises” closing so that seller receives a net proceeds check at closing.
Activate our Relocation network system, if applicable.
Refer sellers to the experienced local agents at their relocation destination, if applicable.
Deliver the keys on Possession date and helping you with the walk through inspection. Possession Date
Preparing a list of major deficiencies, to be addressed to the listing agent and the seller for remediation.
Change MLS® status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc. SOLD sign
Close listing in transaction management program
Follow Up After Closing
Follow up on deficiencies repairs.
Attempt to clarify and resolve any repair conflicts if the buyer is dissatisfied.
Answer questions about filing claims with Home Owner Warranty Company, if applicable
Respond to any follow-up calls and provide any additional information required from office files
Premium Sellers Listing Marketing Plan. (Approaching Directly Potential Buyers)
Registering the property with 24/7 SMS text inquire with a unique number for obtaining full property information placed over the “FOR SALE” sign. SMS For Sale sign
Depending on the property type, evaluating potential buyers and sources for it.
Using Demographic Marketing Research software finding the contact information (names, phone numbers and emails) of potential matching buyers.
Start calling directly potential matching buyers and informing them about the property’s features.
Emailing potential qualified buyers information about the property and inviting them to open houses or offering private showings.
Mailing information for the property to potential buyers and following up on their interest.
Activating our private “Professional Referral Network” with over 5,000 members. All of them professionals very active in the real estate industry. We inform them about our new listing and offer 20% referral fee if they recommend our listing to a potential buyer.
Activating our private “General Referral Network” with over 20,000 members. All of them professionals in different industries. We inform them about our new listing and offer 20% referral fee if they recommend our listing to a potential buyer.
Using Power Point, Adobe Illustrator and Photo Shop to process the photos and create the matching styles and screen formats for the different devices (Desktop computers, Laptops, Notebooks and Smart Phones) web applications and social Medias.
Using Video Editing and Multimedia applications to create videos and slideshows presentations for different video World Web and social media networks (YouTube, Vimeo and so on)
Uploading the videos to YouTube, Vimeo and other popular video websites.
Preparing and uploading the property listing to homes.com.
Preparing and uploading the property listing to worldproperties.com.
Preparing and uploading the property listing to http://www.remax.com
Preparing and uploading the property listing to http://www.remax.ca
Supreme Sellers Listing Marketing Plan (Complete Social Media Marketing Solution)
Setting up the Social Media marketing management software HootSuite.
Advertising on “Google+ VREG” “Google+ Communities”
Advertising on “Pinterest”
Advertising on “WordPress”
Advertising on “Instagram”
Advertising on “Flickr”
Advertising on “Tumblr”
Advertising on “Reddit”
Advertising on “RESAAS”
Advertising on “Slide Share”
Advertising on “Vimeo”
Advertising on “VK V Kontakte”
Advertising on “YouTube”
Advertising on “Yelp”
Advertising on “MySpace”
Advertising on “Blogger”
Advertising on “Blogster”
Advertising on “Tumblr”
Advertising on “StumbleUpon”
Advertising on “ReferralKey”
Advertising on “Hi5”
Advertising on “Digg”
Advertising on “PhotoBucket”
Advertising on “Factual”
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