Sellers Listing Marketing Plan 2017-12-01T17:16:05+00:00

267 Step by Step Sellers Listing Marketing Plan

Sellers Listing Marketing Plan
Stan Direct: 604-202-1412
E-mail: ssteam3000@gmail.com
Stelli Direct: 604-202-4141
E-mail: stelli_s@icloud.com

Our Unique 267 Step by Step Sellers Listing Marketing Plan

Pre-listing activities as part of our Sellers Listing Marketing Plan

Establishing the seller’s reasons for selling and their plans after the sale. This helps us to customize our marketing plan for the seller’s specifics needs.  Questions to Seller

Considering and evaluating the general area, the sub-area and the surrounding neighborhood of the property will help establish a more accurate market value. General area and Subarea

Evaluating, the pros and cons of the property location in the neighborhood, considering factors such as view, privacy, condition and appearance of surrounding properties will help establish a more accurate market value.   Neighborhood and  Location

Performing an exterior “curb appeal assessment” of the building and the landscaping helps establish a more accurate market value. Curb appeal assessment

Making notes and preparing a list of low cost, easy improvements that will increase the street appeal of the property, if needed. Street Appeal Renovations

Arranging an initial appointment with the seller for reviewing the interior of the property. This will also help to compare the property with the competition. Interior condition

Reviewing the interior of the property. Suggesting to the sellers inexpensive repairs and interior design tips that will increase to interior appeal of the property. Small repairs

Video tutorials from professional interior designers to prepare the Property for sale. Watch short YouTube videos

Collecting information regarding any renovations, additions and updates that might affect the market value of the property. Help you to emphasize the advantages and features of the property to potential buyers. Home Features

Researching all currently listed comparable properties in the area determines the competition’s average asking price. Comparable Active Listings

Researching “average days on market” for active properties similar in type, price and location determines how “hot” the market is in the area. Average Days on the Market REBGV Stats

Research for the recent comparable sales in the area. Comparable Sales in the Area

Researching sales activity for the past 3 to 6 months from the MLS® and public databases establishes the realistic average selling price. Average Selling Price REBGV Stats

Researching “average days on market” for sold properties similar in type, price and location shows how long it will take to sell a properly priced property. Average Days on the Market REBGV Stats

Researching all comparable expired or canceled properties similar in type, price and location in the last 3 to 6 months shows what buyers were not willing to pay for similar properties. Comparable Expired Listings

Finding out the reasons for the properties expiring or being canceled will help us avoid making the same mistakes when selling your property. Reasons Listing to Expire Page 1     and Page 2

Comparing the selected properties with your property and making appropriate adjustments for any superior or inferior features that usually effect the value of the property. This is the same way professional bank appraisers determine actual market value. Price Adjustments

Download and review property tax roll information for additional comparison with the sold properties. Tax Report

Based on all the information collected, we’ll prepare a Comparable Marketing Analysis (CMA) report. This will include similar, active, sold and expired listings in the area. CMA Report

Establishing a fair market value for the property in the current market conditions. Importance of Pricing

Arranging a second appointment with the seller for CMA and marketing plan presentation.

CMA and Sellers Listing Marketing Plan Presentation

Confirming with the sellers’ reason to sell and their plans afterward. Questions p1   p2

Explaining the 5 major factors effecting the sale of any property; Local Market Conditions, Location, Property Condition, Price and Marketing. 5 Major Factors

Give seller an overview of current market conditions. Local Market Conditions   Home Price Index HPI

Present company’s profile and position in the marketplace

Review agent and brokerage credentials and accomplishments. Testimonials

CMA presentation and establishing market and listing price. Offer professional pricing strategy based on current market conditions and sellers goals. This is the most important starting point of the selling process. CMA Front Page  Comparable Active  Comparable SOLD  Comparable Expired  CMA Pricing

Offering the Seller three choices of marketing packages. Standard, Premium and Supreme. 3 Marketing Plans

Presentation of the three marketing plans. Explaining the seller the benefits from each action in our marketing plans. See below description of the three plans

Written warranties, depending on the chosen package of Sellers Listing Marketing Plan are presented to the seller:

Standard package warranty certificate #1: At any time during the selling process, if you change your plans to sell or if you are not happy with our performance, at your request, we’ll give you a cancellation from the listing agreement.

Premium package warranty certificate #2: Anyone who has a computer, laptop, tablet or smartphone and is interested to purchase in the area, will be aware of our new listing.

Premium package warranty certificate #3: If we do not present an acceptable for the Seller offer within 90 days, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.*(Conditions apply)

Supreme package warranty certificate #4: If other REALTOR® and brokerage can offer you more comprehensive active marketing plan, we will sell your property for FREE. You will only pay the buyer’s agent portion of the commission.* (Conditions apply)

Supreme package warranty certificate #5: If we do not present an acceptable for the Seller offer within 60 days, we will return back to the Seller $8,000.00 after we sell the property. (Conditions apply)

The differences between MLS®, Web and Social Media marketing and the benefits from each of them.

The work a REALTOR® does “behind the scenes”. The Realtor’s availability on weekends, and 24/7 answering service.

The Realtors’ role in screening qualified buyers to protect against curiosity seekers. Great Buyers

Explain different agency relationships and determine seller’s preference. Working with a Realtor p1

Signing the Brochure “Working with a REALTOR®”. Acknowledgment of agency relationship. Working with a Realtor p2

Signing the listing agreement. Gives us the authorization to market the property. MLS® Listing Agreement

Filling and signing a Property Disclosure Statement (PDS) to protect the Seller from future misrepresentation claims. PDS

Prepare showings instructions for buyers’ agents and agree on showings and “Open House” times with the seller. Open House

Obtaining the tenants’ contact information for rented properties and copies of all rental agreements. Verify all rents and deposits. Meeting and discussing the showings with the tenant. Establishing a good relationship with the tenants is essential for the successful sale of the property.

Arranging a time for taking interior and exterior measurements. Taking photos and videos of the property and neighborhood. These are essential resources to start our marketing campaign.

Standard Sellers Listing Marketing Plan

MLS® and Full Internet advertisement MLS® REBGV   MLS® Data Input Form   RealtyLink.org   stanstanchev.com  vreg.ca  Global Association

Newspapers and all local print media advertisement. Print Media Advertisement

Open houses and “For Sale “sign

Realtor Tours and Open Houses for Realtors Open House Realtors Tour

Photo Tours Photo Tours   Photo Gallery

Video Tours Video Tours

 CraigsList Ad, Kijiji  Kijiji Ad, Oodle AOL Ooodle AOL Ad , Metro Vancouver Metro Vancouver Ads, The Province  The Province Classifieds, The Vancouver Sun  The Vancouver Sun Classifieds,  Realtylink.org

Flyers, Brochures and Open House invitations and mail outs Just Listed in the area.

Posting flyers in all real estate offices, bank branches display boards, and mortgage companies display boards. RE Kiosk      RE Display Boards

Preparing a complete information package for the apartment (ordering all required bylaw strata documents, Form B and the latest financial statements, Title search, engineering reports and contingency reserve study. Tax Report   PDS Property Disclosure Statement  Title Search  Survey Plan  Subdivision Plan  Strata Plan  Form “B” Certificate  Strata Council Meeting Minutes

Full-color brochures and hand-outs for showings and open houses Brochures

Holding “Open Houses” Open House Visitors Registration Form

Video DVD’s hand-outs for showings and open houses. DVD Handouts   DVD Slideshows

Submitting the listing agreement MLC Multiple Listing Contract and documentation MLS® Data Input Form in the brokerage office. The property will be presented to the colleagues in our office meetings Monday Team 3000 Realty Office meetings   and  REBGV Real Estate Board Meetings Agents will be invited to our first agents’ open house.  Open House  Realtors Tour

Taking interior and exterior measurements of the property to protect the sellers from future misrepresentation claims. Floor Plan 1   Floor Plan 2

Installing the most visible and respected Team 3000 Realty “FOR SALE” sign on the property with 24/7 contact phone number. It is a symbol of high-quality services and a real estate experience.

Obtaining a set of keys/remote control openers from the sellers or ordering a set of fobs/entrance cards and common areas keys for apartment buildings. Keys and Fobs

Installing a high-tech electronic lockbox on the property with assigned MLS number for tracking, following up and feedbacks on the showings, if applicable. Wireless Lock Box

Taking professional photos and videos of the interior, exterior, landscaping and back yard for emphasizing the best features of the property in our marketing campaign. Photo Tours    Photo Gallery

Taking professional photos and videos Video Tours of the best neighborhood’s features. In our marketing campaign, we are selling the whole package of location, amenities and the property itself. Your videos and advertisement will emphasize on features like exercise, hockey Ice Rings   Hockey Arenas  and swimming amenities Swimming Pools   Wave Pools  , libraries  Library  and community centers Park Gate Gym  , schools Seycove Secondary , shopping Capilano Shopping Mall , transportation Bus Transport   Sea Bus   Sky train  Bike Routes   Vancouver Airport   Helijet to Victoria   Train Station  , golf  Northlands Golf and tennis Indoor Tennis , parks Capilano Canyon , hiking Hiking , biking Mountain Biking , skiing  Extreme Skiing   Grouse Mountain Gondola , boating Sailboat   Marina , fishing  Deep-sea Fishing and so on.

Filling and submitting the data input forms MLS® Data Input Form , photos Photos and full listing information to the REBGV MLS® services MLS® REBGV . Presenting the property to over 17,000 local agents, working with qualified and ready to buy clients. Motivated Buyers

Confirming the accuracy of the property’s MLS® listing information after the activation. MLS® REBGV Listing

Registering the property with Touchbase Appointments Request System and connecting the seller’s email, so they can receive immediately copies of the requests for showings from other agents. This will save time when scheduling and confirming the showings. TouchBase Appointments Management System

Load listing time into transaction management software. TP8i Transaction Management

Load listing into Top Producer 8i CRM Clients Relationship Management software, which will match automatically, registered potential buyers for the same area, price and criteria. TP8i Listing Management software

Preparing a comprehensive property information file. This makes cooperating agents and future buyers feel more secure and confident about the history and condition of the property. All these documents will be scanned and transformed into PDF format files for easy access and distribution to interested parties. They will be uploaded to DropBox Main Menu   DropBox Survey Document, Microsoft OneDrive   One Drive Documents, iCloud iCloud Main Menu or Google Drive Google Drive Documents for easy access from any place and time.

Ordering and obtaining a Title search showing the registered owners on title, any right of ways, restrictive covenants, encroachments, legal notices and claims, liens, outstanding judgments, unpaid taxes and any other encumbrances on title. This will ensure that the seller will be able to clear title on completion date and will stay out of legal troubles. Title Search   Right of Way

Incorporating the PDS into the property file. Property Disclosure Statement PDS

For condos ordering and obtaining any available strata documents (bylaws Bylaws, rules and regulations Strata Rules and Regulations, strata plan Strata Plan, minutes for the last 2 years Strata Council Minutes , the latest financial statements and budget for the strata corporation Financial Statements Strata , Form “B” certificate Form B Certificate, copy of the strata insurance policy with the deductible amounts Strata Insurance Policy   House Insurance Policy , engineering reports Engineering Report, Rain screening works done   Rainscreening p1   Rain screening p2  Depreciation report Depreciation Report, status and location of parking and storage locker Storage Locker Location.

Obtain the latest property tax assessment notice. Tax Assessment Notice

Download the property tax report. Tax Report

Obtain house plans, if applicable and available.   House Plan   Floor Plan

Review house plans, make copies. House Plan

Obtain current mortgage loan(s) information: companies and account numbers. Mortgage Pre-Approval

Verify current loan information with lenders. Mortgage Outstanding Payments

Check summability of loans and any special requirements. Mortgage Agreement

Discuss possible buyer financing alternatives and options with the seller. Mortgage Assumption

Review and make a copy of current bank appraisal if available. Bank Appraisal Report

Research electricity availability and supplier’s name and phone number   BC Hydro

Calculate average utility usage from last 12 months of bills.  BC Hydro Bills

Research and verify city sewer/septic tank system.  Sewer/Septic Tank System

Calculate average water system fees or rates from last 12 months of bills.  Water Bills

Or confirm well status, depth and output from Well Report.  Well Report

Research/verify natural gas availability, supplier’s name and phone number.  Fortis Gas Bill

Verify security system, terms of service and whether owned or leased.  Alarm System

Ascertain need for lead-based paint and asbestos disclosure. Asbestos Disclosure   Lead Based Paint Disclosure

Prepare a detailed list of property’s “Inclusions & Conveyances with Sale.”

Prepare a detailed list of property amenities and features which will affect the market value.  List of Amenities and Features    Indoor Pool

Prepare a complete list of repairs and maintenance items.   List of Repairs

Confirm if major renovations were done with the proper permits and obtain copies of the permits and inspections.   Major Home Renovations   Plans and Permits

Send “Vacancy Checklist” to the seller if the property is vacant.   Vacant Property Checklist

Explain benefits of New Home Warranty.   New Home Warranty 2-5-10

Obtain a copy of the Home Owner Warranty certificate, if applicable.   New Home Warranty

Obtain a copy of a new roof warranty and if transferable.   Roof Warranty Certificate

Visit the local municipality hall zoning department to confirm the property zoning and use. Obtaining a copy of the applicable zoning bylaws and maps. Confirmation of lot size and dimensions.   Zoning Map  Zoning-Bylaws

Visit the local municipality hall building department to check if there are any registered outstanding orders, warnings or letters on the property. Obtaining copies of any available property documentation.   Outstanding Order  Order to Stop Work

Visit the local municipality hall planning department to check if the property is included in the next 5 year OCP Official Community Plan and if it may affect the future market value of the property. Obtaining a copy of the OCP for the property area.   OCP District of NV

Visit the local Fire department to find about an old oil tank registration. Obtaining a copy of oil tank removal certificate, if available.   Oil Tank Removal Report

Order an oil tank inspection for the property. Obtain a clearance certificate.   Oil Tank Inspection Report

If an oil tank is found, to help the seller to arrange for its removal.   Oil Tank Contamination Status Report

If the property has a stream/creek running through, to check with the authorities in charge about any restrictions and regulations that might affect the future use of the property. This will protect the Sellers from any future legal actions for misrepresentation.  Riparian Stream Act page1  Riparian Stream Act p2

If property was previously used for marijuana grow op or met lab  Grow op pics  RCMP Grow op List

If the house is very old, to check if it is registered as a heritage house.  Heritage House  Heritage Houses Map

Prepare an information package for the local daycares, public and private elementary and secondary schools, colleges and universities, including their ratings and public scores.  Map of Local Schools

Preparing a list of local amenities, community centers, recreation facilities, tennis and golf courses, parks, outdoor activities and shopping places with their locations and contact numbers.  List of amenities in the area

Filling and submitting the property listing information to Team 3000 Realty, a network of more than 120,000 agents in more than 90 countries with over 7,000 offices.

In 24 to 48 hours, the property will be uploaded to every public and DIX reciprocal websites across Canada and USA.

Submitting and posting the new MLS® listing in our brokerage Team 3000 Realty  and the affiliated  offices

Informing all REALTORS® from the local real estate companies about our new listing and inviting them to the “Agents Open House”. Part of the active marketing of your property is to promote it to the most active Realtors in the area and to be very cooperative with them.

Prepare  Mailing Contact list   and  E-mail List

Generate  Mail Merge  letters to contact list.

Preparing and printing  “Just Listed”  flyers and brochures for showings and open houses.

Order “Just Listed” labels and reports.

Prepare flyers and feedback forms.  Flyers  and  Feedback Form

Prepare property marketing brochure for seller’s review.

Preparing and printing property brochures and   “Open House” invitation cards for mailouts.

Mail “Just Listed” notice to all neighborhood residents.

Arrange for printing or copying of supply of marketing brochures and flyers.

Place marketing brochures in all company  agent mailboxes.

Posting property listing brochures to over 100 hundred affiliated  bank branch offices display boards in the area.

Posting property listing brochures to over 50 affiliated mortgage companies  display boards in the area.

Upload listing to  company,   office  and agent’s websites  www.stanstanchev.com  and  www.vreg.ca

Advising  Team 3000 Realty Referral Network Program regarding the new listing.

Provide marketing data to buyers from  International Relocation Networks.

Provide marketing data to 7,000 members of international Referral Network like   “ReferralKey”.

Submit ads to company’s participating   Internet real estate sites.

Convey price changes promptly to all Internet groups

Reprint/supply brochures promptly as needed

Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.

Review weekly Market Study.

Place regular weekly update calls to seller to discuss marketing and pricing

Coordinate showings with owners, tenants and other agents. Return all calls–weekends included

Send feedback e-mails/faxes to buyers’ agents after showings.

Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.

Promptly enter price changes in MLS listings database, if any.

Preparing and  negotiating offers

Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.

Evaluate offers and prepare “net sheet” on each one for the owner to compare.

Counsel seller on offers. Explain merits and weakness of each component of each offer.

Contact buyers’ agents to review buyer’s qualifications and discuss the offer.

Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to an offer if possible.

Assist buyer with obtaining financing and follow-up as necessary. Bank Approval

Coordinate with lender on discount points being locked in with dates.

Confirm buyer is pre-qualified by calling loan officer.

Obtain pre-qualification letter on buyer from the loan officer.

Tracking the Loan Process

Follow loan processing through to the underwriter.

Add lender and other vendors to transaction management program so agents, buyer and seller can track the progress of the sale.

Contact lender weekly to ensure processing is on track.

Relay final approval of buyer’s loan application to the seller.

Review buyer’s credit report results–Advise seller of worst and best case scenarios.

Provide credit report information to the seller if the property is to be seller financed.

Negotiate all offers on seller’s behalf, setting a time limit for loan approval and closing date.

Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.

When Offer-to-Purchase contract is accepted and signed by the seller, to deliver it to the buyer’s agent.

Obtain and Deliver any Strata and property related documents to the buyers’ agent for review.

Schedule the bank appraisal.  Bank Appraisal

Provide comparable sales used in market pricing to the appraiser.

Follow up on the appraisal’s report.

Assist seller in questioning appraisal report if it seems too low. Appraised Market Value

Arranging home inspection.  Home Inspection

Review home inspector’s report.  Home Inspection Report

Explain seller’s responsibilities of loan limits and interpret any clauses in the contract.

Ensure seller’s compliance with home inspection clause requirements.

Assist seller with identifying and negotiating with trustworthy contractors for required repairs.

Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

Arranging for old oil tank inspection, if requested  Oil Tank Inspection   Oil Tank Contamination Report  Oil Tank Removal Status

Verify termite inspection ordered, if requested. Termite Inspection   Termite Inspection Report

Verify mold inspection ordered, if requested. Mold Inspection 1   Mold Inspection 2

Verify asbestos inspection ordered, if requested.  Asbestos Removal

Order septic inspection, if requested.  Septic Lagoon

Receive and review septic system report and access any impact on sale.

Deliver copy of septic system inspection report to lender and buyer.

Deliver well flow test report copies to the lender, buyer and listing file. Well Flow Inspection

Preparing and signing final subjects’ removal.

Deliver copies of fully signed Offer to Purchase contract to sellers.

Fax/deliver copies of Offer to Purchase contract to selling agent.

Preparing and submitting all closing documents to the conveyancing department.

Record and promptly deposit buyer’s money into a trust account.

Confirm return of verification of deposit and buyer’s employment.

Disseminate “Under-Contract Showing Restrictions” as seller requests.

Fax/deliver copies of the contract and all addendums to closing lawyer/attorney.

Fax/deliver copies of Offer to Purchase contract to the lender.

Provide copies of accepted Offer to Purchase contract for office file.

Advising the seller in handling additional offers to purchase submitted between contracts and closing.

Change the MLS® status to “Sale Pending.”

Update the transaction management program to show “Sale Pending.”

Enter completion into the transaction management tracking software program.

Deliver unrecorded property information to the buyer.

Closing Preparations and Duties

Make sure the contract is signed by all parties.

Coordinate closing process with buyer’s agent and lender.

Update closing forms and files.

Ensure all parties have all forms and information needed to close the sale.

Select the location for closing.

Confirm closing date and time and notify all parties.

Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.

Work with buyer’s agent in scheduling and conducting buyer’s final walk through prior to closing.

Research all tax, maintenance fees, utility and other applicable proration.

Request final closing figures from closing lawyer or Notary.

Receive and carefully review closing figures to ensure accuracy.

Forward verified closing figures to buyer’s agent.

Request copy of closing documents from lawyers.

Confirm the buyer and buyer’s agent received title insurance commitment.

Provide “Home Owners Warranty” if available at closing.

Review all closing documents carefully for errors.

Forward closing documents to the absentee seller as requested.

Review documents with the lawyers or Notary.

Provide earnest money deposit from an escrow account to the lawyers.

Coordinate closing with seller’s next purchase, resolving timing issues.

Have a “no surprises” closing so that seller receives a net proceeds check at closing.

Activate our Relocation network system, if applicable.

Refer sellers to the experienced local agents at their relocation destination, if applicable.

Helping you to contact moving companies and helping you move into your new place. Moving Company   Kids Moving   Pets Moving

Deliver the keys on Possession date and helping you with the walk through inspection.  Possession Date

Preparing a list of major deficiencies, to be addressed to the listing agent and the seller for remediation.

Change MLS® status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.  SOLD sign

Close listing in transaction management program

Follow Up After Closing

Follow up on deficiencies repairs.

Attempt to clarify and resolve any repair conflicts if the buyer is dissatisfied.

Answer questions about filing claims with Home Owner Warranty Company, if applicable

Respond to any follow-up calls and provide any additional information required from office files

Premium Sellers Listing Marketing Plan. (Approaching Directly Potential Buyers)

Registering the property with 24/7 SMS text inquire with a unique number for obtaining full property information placed over the “FOR SALE” sign. SMS For Sale sign

Depending on the property type, evaluating potential buyers and sources for it.

Using Demographic Marketing Research software finding the contact information (names, phone numbers and emails) of potential matching buyers.

Start calling directly potential matching buyers and informing them about the property’s features.

Emailing potential qualified buyers information about the property and inviting them to open houses or offering private showings.

Mailing information for the property to potential buyers and following up on their interest.

Activating our private “Professional Referral Network” with over 5,000 members. All of them professionals very active in the real estate industry. We inform them about our new listing and offer 20% referral fee if they recommend our listing to a potential buyer.

Activating our private “General Referral Network” with over 20,000 members. All of them professionals in different industries. We inform them about our new listing and offer 20% referral fee if they recommend our listing to a potential buyer.

Using Power Point, Adobe Illustrator and Photo Shop to process the photos and create the matching styles and screen formats for the different devices (Desktop computers, Laptops, Notebooks and Smart Phones) web applications and social Medias.

Using Video Editing and Multimedia applications to create videos and slideshows presentations for different video World Web and social media networks (YouTube, Vimeo and so on)

Uploading the videos to YouTube, Vimeo and other popular video websites.

Preparing and uploading the property listing to homes.com.

Preparing and uploading the property listing to worldproperties.com.

Preparing and uploading the property listing to http://www.remax.com

Preparing and uploading the property listing to http://www.remax.ca

Supreme Sellers Listing Marketing Plan (Complete Social Media Marketing Solution)

Setting up the Social Media marketing management software HootSuite.

Advertising on “Facebook stanstanchev”  “Team 3000 Realty”  “VREG”  “North Shore Homes

Advertising on “Twitter Stan Stanchev”  “VREG”  “Vancouver Homes

Advertising on “LinkedIn Stan Stanchev” “LI My Groups” “LinkedIn Video and Photos Ads

Advertising on “Google+ VREG” “Google+ Communities

Advertising on “Pinterest

Advertising on “WordPress

Advertising on “Instagram

Advertising on “Flickr

Advertising on “Tumblr

Advertising on “Reddit

Advertising on RESAAS

Advertising on Slide Share

Advertising on Vimeo

Advertising on VK V Kontakte

Advertising on YouTube

Advertising on Yelp

Advertising on MySpace

Advertising on Blogger

Advertising on Blogster

Advertising on Tumblr

Advertising on StumbleUpon

Advertising on ReferralKey

Advertising on Hi5

Advertising on “Digg

Advertising on “PhotoBucket

Advertising on “Hotfrog Stan Stanchev”  “Hotfrog VREG

Advertising on “Factual

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